A CRE brokerage sales engine reads lease expirations, ownership behavior, permit activity, and occupancy signals, then puts the broker in front of the owner before the listing exists. At a $96,000 average commission, one lost listing a quarter is $384,000 a year that went to whoever called first.
Request a briefingEvery point is $8,000 of annual leak, orbiting at the speed this industry's inquiries cool (window: about a week). The flash is a buying signal firing, caught or missed. Full table: the Bottleneck Index · Feel it: the window game
| Metric · CRE Brokerages | Representative value |
|---|---|
| Average deal value | $96,000 |
| Typical sales cycle | 90 to 180 days |
| Window before an inquiry cools | 1 week |
| Winnable deals lost per quarter (typical) | 1 |
| Annual cost of the bottleneck | $384,000 |
JSU Bottleneck Index · representative values from deal-pattern work since 2009 · your briefing runs your real numbers
The engine opens conversations before the RFP exists. In cre brokerages, the four signals that matter most:
Signal finds the buyer in motion. Profile reads what they need to believe, using AI.DA models in production since 2012, three years before OpenAI existed. Message aims every word and follows up around the clock. Revenue is the only scoreboard: pipeline created, deals closed, ROI you can audit.
At a $96,000 average commission, one lost listing per quarter is $384,000 a year. Brokers who see the seller first win the listing roughly three times more often.
Lease expirations, ownership entity changes, permit filings, and occupancy shifts. The deal forms quietly long before a sign goes up.
Territory Signal is the dedicated platform for industrial CRE brokers, built by the same founder. This page covers what any brokerage's engine should do; the briefing decides which fits.
Yes. Tenant movement leaks the same way: hiring surges, lease windows, and funding events all signal a space search forming.